The Soledad O'Brien-hosted show Matter of Fact' is making an impression as a weekend syndicated news program despite an off-hours time slot that is an insomniac's dream.
Soledad O'Brien hosts the program, a Hearst Media Production Group-produced program that averages about 1.08 million viewers each weekend. That is roughly half the broadcast network panel shows like “Meet the Press” or “This Week” that it was designed to accompany, according to the Nielsen rating company.
Those time slots include 4:30 a.m. Saturday in Chicago and 5 a.m. on Sunday in New York and Houston, and 6:30 a.m. Saturday in Washington, D.C. But it is a testament to her and the program that it has overcome those hours over seven years to establish itself over in the syndicated market.
Matter of Fact is available in 181 markets covering 95 percent of the country.
“People will find you if you're doing a good job,” O'Brien said, “and they will skip you if you're not doing a good job.”
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