CoverGirl has a new campaign that will donate a minimum of $5 million over the next five years to support the work of individuals and non-profit organizations that are helping women break barriers and blaze trails.
The first #GirlsCan beneficiaries are Girls Who Code and the Soledad O’Brien + Brad Raymond Starfish Foundation. The Starfish Foundation was created to get young women onto the road toward their dreams with programs and initiatives.
The Foundation gives financial support, but also works on life skills, career readiness, and network building through mentor relationships.
“I’ve dedicated my career to uncovering the often divisive issues of race, class, wealth, poverty and opportunity among women in America,” said O’Brien, creator of her eponymous foundation.
Earlier this year CoverGirl kicked off the #GirlsCan campaign to help young women break into fields and industries that are still lacking in diversity. The program itself was kick-started featuring COVERGIRLs Queen Latifah, Ellen DeGeneres, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monáe.
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