2013 was a year of change for Soledad O’Brien. Her CNN morning show was canceled in February. She told the Huffington Post that her show ”did not get a lot of promotion. We did not get a lot of marketing. We weren’t fully staffed.”
Her show, Starting Point, which lasted about a year, made a difference in the 2012 presidential election year, said O'Brien. “I would say modestly that a lot of the big political news made that year was done on my show. We really had impact.”
She knew that the lifespan was limited for the show as soon as Jeff Zucker took over at CNN becuase he clearly had a very different vision for the network's programming.
She made the decision to take greater control over her productions.
|Photo: Starfish Media|
Starfish launched in In June 2013 as a a multi-platform media production and distribution company, dedicated to uncovering and producing empowering stories that take a challenging look at the often divisive issues of race, class, wealth, poverty and opportunity, through personal stories.
The company quickly formed partnerships with CNN and other networks. With HBO, the premium cable and satellite television network, she joined the Real Sports With Bryant Gumbel team.
The production company will also continue to produce “Black in America” and “Latino in America” and additional programming for CNN.
Trough Starfish Media Group, O’Brien will contribute short-form segments for newly launched Al Jazeera America news program “America Tonight.”
In 2014, O’Brien will become Executive Producer and moderator for the National Geographic Bee.