Friday, May 24, 2013

The New Direction for Soledad O'Brien


Soledad O'Brien has transitioned from her daily role  as a CNN anchor to an outside producer.

After the new head of CNN Worldwide, Jeff Zucker, took over, Soledad says she had a "conversations in general about my role at CNN" and agreed that although her anchor role would end, that CNN "wanted to partner with me, and I wanted to partner with them.”

As a free agent, she can can continue to host and now produce documentaries for CNN part-time, but also do hosting, reporting and productions elsewhere, including in syndication.

Starfish Media Group, her new production company, will distribute those projects, as well as some of her earlier CNN documentaries.

A "Poverty in America" special was one that she pitched to CNN, but it never was developed. SMG is also considering documentaries that wouldn't normally be appropriate for CNN, such as ones about sports.

Citing another example, she said she had been pitching a “Poverty in America” documentary “for a long time.” Under the terms of the new agreement, she could take the idea to another channel if CNN passed on it.

Soledad moved to CNN in 2003 after being at NBC where she was a co-host of Weekend Today.
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