Wednesday, November 23, 2011

Making Mornings Work on CNN


According to The Huffington Post, Soledad O'Brien has been given "what some might think is an unenviable task: making mornings work on CNN."

In early 2012, O'Brien will be back on CNN in the morning for a new 7-9 AM show which will replace American Morning which she co-hosted from 2003-2007.

O'Brien has been focusing on long form documentaries fro CNN that have garnered good reviews and ratings such as the In America series (Black in America, Latino in America, etc.)

Meanwhile, CNN's morning offerings have been at the bottom of the morning show ratings being consistently bested by FOX and MSNBC on cable and Today and other network programs.

American Morning 2005 with Bill Hemmer
2006 American Morning with Miles O'Brien
The new show will be a "conversational ensemble" show more in the style of MSNBC's Morning Joe.

A 5-7 AM program, hosted by former MSNBC anchor Ashleigh Banfield and local Chicago newscaster Zoraida Sambolin will lead in to O'Brien's currently unnamed show, musch the way MSNBC leads in with Way Too Early featuring Morning Joe regular Willie Geist.


Though O'Brien enjoyed the documentaries, she says that "The only way to really have a platform where you have the stories you want to tell is to have a show.”

It's not clear if the show will have a regular lineup or use a rotating cast.
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